![]() ![]() If you created the script at the account level, no problem, you can skip this step. First of all, we’ll create this script at the MCC level. To do so, go under tools & settings > scripts and click on the blue plus on the top left corner.Īfterwards, you’ll need to authorize the script to make changes on your behalf. The first thing that you have to do, is to create an empty AdWords script. For instance, the attribute field “criteria”, which refers to keywords, is not available in the “ad group performance” report. If you want to query a particular report, it is important to look at the fields available for that report. In fact, on the left side of the link that you just opened, you’ll see the full list of reports available. The “keywords performance report” is just an example. In the image below, you can see all the attribute, segment and metric fields available for the “keywords performance report”: The complete list of attribute, segment and metric fields available for the “keywords performance report” can be found here. Metric fields: these are quantitative indicators such as conversions, average cpc, conversion rate, etc.For example, you can segment data by date, conversion type or device. Segment fields: here you can find dimensions that will allow you to further segment your data.Attribute fields: this is data related to settings or other fixed data, such an ad group’s status, bidding strategy, etc.In general, you can combine 3 types of fields to make a query: For instance, the “keywords performance report” allows to query data related to keywords. Google AdWords API reports are simply reports that focus on one particular kind of data. How to access report data by using a query.How to build a query by using the AdWords Query Language (AWQL).How to access account data at the MCC level by creating an AdWords script.Extract data with AdWords script and AWQL (AdWords Query Language) ![]()
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